Powered by SQL Server, Inka's Data intelligence solution offers robust analytic reporting, multi-channel campaign management and list fulfillment.

Inka Products include Inka Cloud CRM, Inka Power Cloud, Inka Dimensions, Inka Email Campaigner and Tableau Server

Easy reporting simplifies segment targeting and campaign development across Direct Mail, Telemarketing and Email for faster list fulfillment

Built on familiar Microsoft Excel PowerPivot, database analysis is easy, fast, and visually powerful

Easy reporting simplifies segment targeting and campaign development across Direct Mail, Telemarketing and Email for faster list fulfillment

Built on familiar Microsoft Excel PowerPivot, database analysis is easy, fast, and visually powerful

Retention reporting and analytics, fully hosted.  Includes dashboards to view starts and stops by sales channel and time period-YOY, weekly, monthly

Waterfall reports provide long term view of sales impact in 4, 8, 13, 25, 52, 78 or 104 week increments including CPAU and circulation units calculation for AAM reporting

Inka Solutions

There are three main components of the Inka Solutions data intelligence suite:

SECURE AND PROVEN DATABASE INFRASTRUCTURE

With SQL Server as the underlying framework of the Inka Cloud platform, newspapers can rely on its flexibility for customization and future growth.

ANALYTICS REPORTING

Inka Cloud comes complete with analytics reporting. Easy reporting built on Excel’s powerful processing engine and PowerPivot plugin allow for robust analytics and visual data.

MULTI-CHANNEL CAMPAIGN MANAGEMENT AND UNLIMITED LIST FULFILLMENT

Inka Cloud makes campaign management easy. We do all the heavy lifting. We build your customer database, provide you a single view for analysis and segmentation, and continually manage your data. We’ll generate your campaign lists based on your business rules and the criteria you specify. And, with our established direct mail, telemarketing, and email vendor relationships, we’ll also send those lists directly to the vendors for fulfillment for you.

Inka Solutions provides a suite of data intelligence products that help newspapers easily manage acquisition and retention efforts across multiple channels. Our solid and secure platform is built on SQL Server ensuring flexibility and compatibility. We easily integrate with various products and have over 20 years of technical and newspaper experience with Newscycle Circulation. Our products and services include:

Inka Cloud CRM

Our solid and secure customer/prospect database built on SQL Server. Comes complete with easy-to-use reporting tools, multi-channel campaign management and unlimited automated list fulfillment.

Inka Power Cloud

Our proven Inka Cloud CRM solution for power users. Power Cloud allows newspapers to host Inka Cloud CRM within their own private cloud eliminating hardware and software costs.

Inka Dimensions

Retention reporting and analytics, fully hosted. Includes dashboards to easily view circulation metrics - starts and stops by sales channel and time period (YOY, weekly, monthly) plus CPAU for AAM reporting. Direct data and report access from any PC, MAC, iPad or Android device.

Inka Email Campaigner

Comprehensive email marketing solution from list generation to creative template development, campaign deployment, and performance tracking and analysis.

Managed Service Model

Dedicated Inka expert assigned specifically to help you with your acquisition and retention programs. Includes ongoing managed subscriber services model of consulting, curriculum development, and campaign management support.

Tableau Server

Our partnership with visual analytics software leader, Tableau provides Inka clients another solid reporting tool to add to your overall data analysis toolbox.

Pricing: 
Subscription
Pricing Terms & Conditions: 

Product Solution/Service

Community

Mid-Size

Metro Market

Inka Cloud CRM

$1,000/mo

$2,500/mo

$3,500/mo

Inka Power Cloud

$2,000/mo

$3,500/mo

$5,000/mo

Inka Dimensions

$500/mo

$1,000/mo

$1,500/mo

Inka Email Campaigner*

$3-$5/M*

$3-$5/M*

$3-$5/M*

Managed Service Model

Starting at $500/mo

Starting at $750/mo

Starting at $1500/mo

Tableau Server

$100/mo per user

$100/mo per user

$100/mo per user

*Inka Email Campaigner pricing based on 100,000-250,000 monthly volume send.

DAILY SQL DATABASE SYNC WITH CIRCULATION SYSTEMS

All Inka Cloud solutions and Inka Dimensions synch nightly with a newspaper’s circulation database to capture transactions, subscriber account updates, Website registrations, and membership data.  Inka aggregates this data with other third-party information such as household demographic data from Experian and Acxiom, PRIZM lifestyle segmentation data, email lists, and any customer data collected from contests and promotions.  We can even merge telemarketing and DNC lists.  The result is a robust subscriber/non-subscriber database at the household level which is refreshed on a daily basis.

API CAPABILITY AND SUBSCRIBER ACCOUNT MANAGEMENT

Inka Solutions is also capable of pulling and posting real-time transaction data with Newscycle Circulation via Newscycle provided API code libraries. This is useful for applications such as new start and payment verifications.

Integrates to:  Newscycle Circulation

Required Add-On from Newscycle:  Inka Export